How To Create A Gymnastics Marketing Funnel From Nothing

When it comes to digital marketing it is difficult to find an aspect of advertising that is more important than your marketing funnel. This tool will be used to tie all of your advertising efforts together to create a seamless journey for your customers to transition from strangers to dedicated fans of your brand. In this guide, we will cover one of the simplest and most practical funnels that you can start creating for your business today! But before we get into all of that let's break down exactly what a funnel is. The funnel is defined as “your customer's journey with you from the initial stages when someone learns about your business, to the purchasing stage” - Social Sprout The Four Major Stages Of A Marketing Funnel Depending on who you ask there are many different interpretations of the marketing funnel. For the sake of simplicity, this model will be what we are using to break down the different aspects of the funnel. Awareness - This stage is all about your customer's first interaction with your business. This could be seeing an advertisement from your…

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The Ultimate Gymnastics Business SEO Guide

In this guide, we will cover all aspects of internal SEO, external SEO, and local SEO specifically for your gym. We will break down every part of these processes into easy-to-implement steps and take out the guesswork that comes along with Search Engine Optimization. What is SEO? Before we can do anything to start working on SEO we will need to understand what it is and how it can be used to help your gym. SEO stands for "Search Engine Optimization" and it is a continual process of improving your business's ranking in search engine results. This way if someone looks up "gymnastics" they will find your business rather than your competitors. Since its creation, SEO has grown from a simple idea to a complex network of techniques and best practices. In this guide, we will work through the most important elements of SEO that will give the greatest results for your gym. After all, gym owners don't have much time to waste over-optimizing their websites. In total there are 200 known factors that affect your search ranking and many more that are not disclosed to…

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6 Ways To Speed Up Your WordPress Website

Are you having website speed issues? If so this is the perfect guide to cutting down load times and improving overall website speed. Before we begin improving your website speed we need to look into just how slow your site may be loading. One of our favorite free tools is GTMetrix. This website makes it simple to test your site and even to find out what may be slowing you down. Here are the most common ways to decrease load times: Compress and Optimize Images Add Caching Solution Minimize CSS or Javascript files Add Lazyload Remove Unneeded Plugins Change Theme or Hosting 1) Compress and Optimize Images Many times imported images are far too large for their purpose on our websites. If you have a 2000 by 2000 px image filling a 40 by 40 space your page will be spending all that processing power rendering your massive image whereas it could have only taken a small amount of power. It is important to make sure that our images are the right size to fill into our website. Once you have sized all of your images…

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How To Get Started With Google Analytics

Google Analytics is a very powerful tool for any business looking to perform well online. It is a resource that allows you to dig deeper into the performance and advanced information on your website. Having a website without google analytics is like shooting in the dark. You might hope that people are visiting your website but there is no way to know without some kind of analytics set in place. Google Analytics allows us to: See how many visitors are finding our website Analyze the behavior of those on our website Find errors and issues that might be hidden under the scenes Optimize for conversions and higher search rankings Find out more information about who is entering our website and why Discover how people are finding our website whether it be from direct search, social media, or other referring outlets Etc. These are all of the reasons that it is incredibly important to set up google analytics. Just how can we go about getting Analytics installed on our website. Each website platform has a different method required but they all work in a similar way. Setting…

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What is WordPress?

WordPress in its simplest terms is a content management system, also called a CMS. It helps to structure and display content creating a website that users can interact with. WordPress was originally only for blogging, but as time has gone on it has become more robust. It is not a functional and flexible platform that allows amateurs and pros to make amazing websites. WordPress is also very useful because it is open source. This means that it is open to the public to create new software, and plugins to further the usability of the CMS. All of these resources make it really easy and convenient to find solutions to common problems. In most situations, there will already be a plugin that will solve the issue you are facing. On top of all of this built-in flexibility, WordPress is also very easy to use. It can be picked up by beginners and used within minutes, however, it does take some time to master. WordPress allows us to create powerful websites without having to dig into computer code or deal with behind-the-scenes technicalities. Designing a website is more…

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