Are you having website speed issues? If so this is the perfect guide to cutting down load times and improving overall website speed. Before we begin improving your website speed we need to look into just how slow your site may be loading. One of our favorite free tools is GTMetrix. This website makes it simple to test your site and even to find out what may be slowing you down. Here are the most common ways to decrease load times: Compress and Optimize ImagesAdd Caching SolutionMinimize CSS or Javascript filesAdd LazyloadRemove Unneeded PluginsChange Theme or Hosting 1) Compress and Optimize Images Many times imported images are far too large for their purpose on our websites. If you have a 2000 by 2000 px image filling a 40 by 40 space your page will be spending all that processing power rendering your massive image whereas it could have only taken a small amount of power. It is important to make sure that our images are the right size to fill into our website. Once you have sized all of your images properly the next step is…

Google Analytics is a very powerful tool for any business looking to perform well online. It is a resource that allows you to dig deeper into the performance and advanced information on your website. Having a website without google analytics is like shooting in the dark. You might hope that people are visiting your website but there is no way to know without some kind of analytics set in place. Google Analytics allows us to: See how many visitors are finding our websiteAnalyze the behavior of those on our websiteFind errors and issues that might be hidden under the scenesOptimize for conversions and higher search rankingsFind out more information about who is entering our website and whyDiscover how people are finding our website whether it be from direct search, social media, or other referring outletsEtc. These are all of the reasons that it is incredibly important to set up google analytics. Just how can we go about getting Analytics installed on our website. Each website platform has a different method required but they all work in a similar way. Setting Up Your Analytics Account The first…

WordPress in its simplest terms is a content management system, also called a CMS. It helps to structure and display content creating a website that users can interact with. WordPress was originally only for blogging, but as time has gone on it has become more robust. It is not a functional and flexible platform that allows amateurs and pros to make amazing websites. WordPress is also very useful because it is open source. This means that it is open to the public to create new software, and plugins to further the usability of the CMS. All of these resources make it really easy and convenient to find solutions to common problems. In most situations, there will already be a plugin that will solve the issue you are facing. On top of all of this built-in flexibility, WordPress is also very easy to use. It can be picked up by beginners and used within minutes, however, it does take some time to master. WordPress allows us to create powerful websites without having to dig into computer code or deal with behind-the-scenes technicalities. Designing a website is more…