Read more about the article What I Learned By Analyzing 200 Gymnastics Websites

What I Learned By Analyzing 200 Gymnastics Websites

I learned a lot from analyzing around 200 gymnastics websites to find the top 20 websites. I found that many shared similar mistakes that held them back. While many of the greatest websites had things in common that pushed them towards success. In this quick review, we will cover both what to avoid and what to do in order to get the most out of your gym's website. Functionality One of the largest factors that lead to the success of a website is its functionality. I know that this sounds like a no-brainer, but you would not believe how many websites I came across with broken elements, links, and photos. The first tier of a successful website is its basic functionality. It does not matter how beautiful a website is if it cannot be used by your customers. Another factor that demoted many websites was that they were not functional on mobile devices. More people are using the internet on their phones every day. Your website must work on phones just as well as it works on computers. People will only continue to use their phones…

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Read more about the article 6 Ways To Speed Up Your WordPress Website

6 Ways To Speed Up Your WordPress Website

Are you having website speed issues? If so this is the perfect guide to cutting down load times and improving overall website speed. Before we begin improving your website speed we need to look into just how slow your site may be loading. One of our favorite free tools is GTMetrix. This website makes it simple to test your site and even to find out what may be slowing you down. Here are the most common ways to decrease load times: Compress and Optimize ImagesAdd Caching SolutionMinimize CSS or Javascript filesAdd LazyloadRemove Unneeded PluginsChange Theme or Hosting 1) Compress and Optimize Images Many times imported images are far too large for their purpose on our websites. If you have a 2000 by 2000 px image filling a 40 by 40 space your page will be spending all that processing power rendering your massive image whereas it could have only taken a small amount of power. It is important to make sure that our images are the right size to fill into our website. Once you have sized all of your images properly the next step is…

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Read more about the article What Is A Facebook Pixel? Simple Marketing Guide

What Is A Facebook Pixel? Simple Marketing Guide

The Facebook Pixel is a great tool that allows us to track and analyze the effectiveness of our Facebook Ads. The Pixel is a powerful extension of our advertising tools because it helps us use the traffic that we gain from Facebook ads to create meaningful audiences and learn new insights about our customer base. Facebook can only track customers' actions and information while they are on Facebook. Once they have left the platform there is no easy way to track what they are doing and where they are going on your site. That is where the Facebook Pixel comes in handy. It allows you to track conversions and better understand our audience and their preferences and interests. Having a Facebook Pixel installed on your website is a necessary part of any advertising campaign. It opens the door to far more ways to improve your ads in the future. In addition to collecting more data, it also allows us to retarget the same customers that showed interest to close the conversion. Together with Facebook Ads and the Facebook Pixel, we can create powerful advertising funnels and…

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Read more about the article How To Do A Website Audit | Website Wellness

How To Do A Website Audit | Website Wellness

Website audits are an important part of maintaining your website's overall health and useability. In the same way that we get physicals or our cars need to be maintained websites are no different. Since technology is always evolving and changing it is important to make sure that your website is still running as you want it to be. Sometimes websites can be broken in more obvious ways and other times they can be broken behind the scenes. Catching these places where your website is broken is key to its overall success. So how do we actually run a website audit and what do we need to look out for? Great question! Steps To Success In Your Website Audit Manual TestFind broken linksCheck load timesEnsure mobile complianceCheck for handicap accessibilityGoogle Analytics Error ReaderCheck any contact forms, or advanced field manuallyCheck User Experience with heatmaps and click heatmaps 1) Manual Test The manual test is the starting point to build off of for the rest of your site. Take some time to click through your website as a user would try to see if you notice any places…

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Read more about the article How To Get Started With Google Analytics

How To Get Started With Google Analytics

Google Analytics is a very powerful tool for any business looking to perform well online. It is a resource that allows you to dig deeper into the performance and advanced information on your website. Having a website without google analytics is like shooting in the dark. You might hope that people are visiting your website but there is no way to know without some kind of analytics set in place. Google Analytics allows us to: See how many visitors are finding our websiteAnalyze the behavior of those on our websiteFind errors and issues that might be hidden under the scenesOptimize for conversions and higher search rankingsFind out more information about who is entering our website and whyDiscover how people are finding our website whether it be from direct search, social media, or other referring outletsEtc. These are all of the reasons that it is incredibly important to set up google analytics. Just how can we go about getting Analytics installed on our website. Each website platform has a different method required but they all work in a similar way. Setting Up Your Analytics Account The first…

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Read more about the article How to Backup Your WordPress Site

How to Backup Your WordPress Site

It is very important to backup your WordPress site. Websites have been known to lose data, become corrupted, and crash entirely. Having a backup is a great way to safeguard yourself against these potential pitfalls. Running a website without any kind of backup is asking for data loss or complete website failure. Backing Up Your WordPress Site There are many ways to back up your website. Some options are offered through your hosting provider and others can be used through various plugins. Lets begin with plugins as they are the most common and easily implemented solution to backup your website. Backup Plugins There are many plugins that can be used in Wordpress. Here is a list of the most popular options available: UpDraftPlusVaultPressBackupBuddy All three of these plugins do a great job to secure your website. If you ever need to restore your website these can be lifesavers to turn to. Having these options in your back pocket will alleviate any concerns of losing website data. Don't make the mistake of not thinking about backups until your website has already crashed. All of these options listed…

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Read more about the article What Is Social Media Marketing?

What Is Social Media Marketing?

Social media marketing is a broad term that has come to encompass all kinds of marketing through social platforms. This could include YouTube, LinkedIn, Facebook, Instagram, Twitter, Pinterest and so much more. Each of these platforms has its own character, audience, and interests. Some are much more professional, and attract a more adult audience while others are much more informal and attract younger audiences. For example, companies' posts should never look the same on LinkedIn as they do on Snapchat. Posting incorrect content on each platform could reflect badly on your business as a whole. That is why it is important to know how to sculpt your ads and posts for each individual platform. Here is a breakdown of each platform and the audience that it attracts when it comes to Social Media Marketing. Facebook Facebook is one of the most important social media marketing platforms for small businesses and large businesses alike. Overall every business belongs on Facebook. Here you can post all kinds of content from written ads to videos and even live sessions. Facebook users tend to prefer video or live content but…

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Read more about the article How to Secure Your WordPress Site

How to Secure Your WordPress Site

In a word of constant identity theft, hacking, and computer threats it is important to secure your WordPress websites from potential attacks. There are several ways to ramp up the security of your website including: Stronger passwordsLimiting login attemptsMoving login pageSecurity Plugins / SolutionsAdd an SSL Creating a Strong Password It is important to protect your website with a strong password. Passwords are, at the end of the day, the final line of defense between your website and the people who would like to do you harm. Choosing a strong password is of extra importance on WordPress because anyone can access your website login page simply by typing yoursitename.com/wp-admin into the search bar. This leaves your site vulnerable to potential attacks. Luckily this can be changed in order to ramp up your website security. What Does a Secure WordPress Password Look Like? Secure passwords should be a random sequence of characters, numbers, and special characters. It should not include any reference to your website's URL as that is the most common thing to guess in a hacking attempt. For example, if your username is "yoursitename" and…

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Read more about the article What is WordPress?

What is WordPress?

WordPress in its simplest terms is a content management system, also called a CMS. It helps to structure and display content creating a website that users can interact with. WordPress was originally only for blogging, but as time has gone on it has become more robust. It is not a functional and flexible platform that allows amateurs and pros to make amazing websites. WordPress is also very useful because it is open source. This means that it is open to the public to create new software, and plugins to further the usability of the CMS. All of these resources make it really easy and convenient to find solutions to common problems. In most situations, there will already be a plugin that will solve the issue you are facing. On top of all of this built-in flexibility, WordPress is also very easy to use. It can be picked up by beginners and used within minutes, however, it does take some time to master. WordPress allows us to create powerful websites without having to dig into computer code or deal with behind-the-scenes technicalities. Designing a website is more…

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