The Ultimate Gymnastics Business SEO Guide

In this guide, we will cover all aspects of internal SEO, external SEO, and local SEO specifically for your gym. We will break down every part of these processes into easy-to-implement steps and take out the guesswork that comes along with Search Engine Optimization. What is SEO? Before we can do anything to start working on SEO we will need to understand what it is and how it can be used to help your gym. SEO stands for "Search Engine Optimization" and it is a continual process of improving your business's ranking in search engine results. This way if someone looks up "gymnastics" they will find your business rather than your competitors. Since its creation, SEO has grown from a simple idea to a complex network of techniques and best practices. In this guide, we will work through the most important elements of SEO that will give the greatest results for your gym. After all, gym owners don't have much time to waste over-optimizing their websites. In total there are 200 known factors that affect your search ranking and many more that are not disclosed to…

Continue ReadingThe Ultimate Gymnastics Business SEO Guide

The Ultimate Guide To Gymnastics Website Design

Websites are one of the most important assets a business can possess. They are the digital welcome mat that many customers will see far before they step foot in your gym. Ever since the .com boom of the 90’s websites have made massive changes in the business and gymnastics world. What is the best way to create a website? The following steps will help to walk you thorough every part of setting up, creating and maintaining your website. 1) Deciding How You Want to Build Your Website There are many ways to create websites for your gymnastics center. Some are more complex and others are much simpler. No matter what kind of gym you own there is a method that will work for you and your business. To decide what is the best website to make you will need to start by asking these questions: How much time are you looking to spend making your website?What amount of money are you looking to spend?How much control do you want to have over your website?How complex will the website need to be? These four questions will help…

Continue ReadingThe Ultimate Guide To Gymnastics Website Design

The Ultimate Guide To Gymnastics Email Marketing

Email Marketing is an important practice for businesses to build a relationship with customers. It is a great way to create a stronger bond with your customers by sending out helpful information, promotions, or giveaways. Emails are a powerful tool to stay in contact with your customers. In most situations, a customer will come to your website, or visit your gym just once to try out a class. After that initial contact point, they could be gone forever. Email marketing is a great way to keep the conversation going. It can help to get them to come back to your gym rather than forgetting about you forever. Retaining customers is 5 times cheaper than finding new ones. Rather than doing all of that work each time to get a new signup it is best to keep the customers that do come in to maximize your return on your investment. How To Do Email Marketing? Email marketing can be difficult to start but it is well worth the initial effort. The strategy of email marketing is simple, but it can be applied in thousands of ways to…

Continue ReadingThe Ultimate Guide To Gymnastics Email Marketing

The Ultimate Guide To Gymnastics Content Marketing

Content marketing is the process of providing valuable content to generate interest in your business. Customers have thousands of questions, and through content marketing, we can answer those questions and build a relationship. Content marketing can be done through many different channels. It can consist of many different types of media, resources, posts, and blogs. At the end of the day, it is all about giving value to your customers by informing them rather than hard-selling them as more traditional business models would use. Content marketing is around all of us every day. If you have ever read an informational blog or educated yourself through online resources, you have come across this strategy. Even this article is another example of email marketing. We see it every day, most of the time without even noticing. This is why it is such a useful marketing technique. Since it is based on providing value first rather than rushing to convert a sale. How To Get Started Content Marketing? One of the first things, to begin with, is deciding what kind of content you would like to create. Do you…

Continue ReadingThe Ultimate Guide To Gymnastics Content Marketing

The Ultimate Guide To Google Ads For Your Gymnastics Center

Google ads are a powerful tool for any gym owner looking to take their advertising game to the next level. This form of marketing can be very efficient and profitable, generating $8 of value for every 1$ spent on average. Businesses all around the world have been benefiting from Google ads for the last 20 years. In this detailed guide, we will cover how Google Ads can benefit your gymnastics center as well. What Are Google Ads Google ads are displayed in many places across the internet, but the most recognizable location is at the top of Google's search results. We have all seen these while we are shopping or looking for specific services or products. They normally take up the first 3 results above the map pack shown below: Additionally, Google ads can also be displayed in the display network and across YouTube. The display network is a collection of websites that are partnered with Google, so your ads could show up on millions of other websites. However, among these three methods advertising in the search results is normally the most reliable and profitable. What…

Continue ReadingThe Ultimate Guide To Google Ads For Your Gymnastics Center

The Ultimate Guide To Facebook Marketing For Your Gymnastics Center

Facebook is one of the greatest tools available to gym owners and marketers everywhere. It allows us to find new customers as well as build stronger relationships with our current clientele. Facebook is also a cornerstone of your gym's online presence. Many people look at a business's Facebook page and website to decide if it is trustworthy and credible. In this guide, we will cover in-depth every step of marketing with Facebook. From creating your business page to opening an advertising account and publishing your first ads. How to Get Started? Facebook Business Pages are a great asset for every business to possess. Business pages are a great place to share important content, create relationships with customers and other business owners, as well as, manage ads and campaigns run from Facebook. Creating and optimizing a business page is one of the most important parts of digital marketing. Follow these important steps below to make your own Facebook business page: 1. Log into your Facebook account 2. Then Create Your Business Page Here When filling out the information make sure that everything is accurate and true to…

Continue ReadingThe Ultimate Guide To Facebook Marketing For Your Gymnastics Center