Read more about the article How To Create A Gymnastics Marketing Funnel From Nothing

How To Create A Gymnastics Marketing Funnel From Nothing

When it comes to digital marketing it is difficult to find an aspect of advertising that is more important than your marketing funnel. This tool will be used to tie all of your advertising efforts together to create a seamless journey for your customers to transition from strangers to dedicated fans of your brand. In this guide, we will cover one of the simplest and most practical funnels that you can start creating for your business today! But before we get into all of that let's break down exactly what a funnel is. The funnel is defined as “your customer's journey with you from the initial stages when someone learns about your business, to the purchasing stage” - Social Sprout The Four Major Stages Of A Marketing Funnel Depending on who you ask there are many different interpretations of the marketing funnel. For the sake of simplicity, this model will be what we are using to break down the different aspects of the funnel. Awareness - This stage is all about your customer's first interaction with your business. This could be seeing an advertisement from your…

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Read more about the article How To Choose Gymnastics Website Design Elements?

How To Choose Gymnastics Website Design Elements?

Your website is an incredibly important cornerstone of your gym. The design elements that you choose will do a great deal to impact every part of your site. Digital design elements encompass everything that is displayed on your website, from the colors you choose to the layout, photos, and font. These decisions convey many unspoken messages to your customers about your business on both a subconscious and conscious level. So, what is the best way to choose your gym's design elements? Internal Analysis The best way to find how to express your business online is to start by looking into what your business is and why it matters. Think about the atmosphere, goals, and identifying characteristics of your gym. Think about what you stand for and what separates you from your competition. Honing in these differences will help you to create a website that matches your gym's philosophy. Take some time to think of your gym and what it has to offer its customers. Do you have a killer preschool program? Do you run a highly competitive team, or perhaps you have the best birthday parties…

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Read more about the article What I Learned By Analyzing 200 Gymnastics Websites

What I Learned By Analyzing 200 Gymnastics Websites

I learned a lot from analyzing around 200 gymnastics websites to find the top 20 websites. I found that many shared similar mistakes that held them back. While many of the greatest websites had things in common that pushed them towards success. In this quick review, we will cover both what to avoid and what to do in order to get the most out of your gym's website. Functionality One of the largest factors that lead to the success of a website is its functionality. I know that this sounds like a no-brainer, but you would not believe how many websites I came across with broken elements, links, and photos. The first tier of a successful website is its basic functionality. It does not matter how beautiful a website is if it cannot be used by your customers. Another factor that demoted many websites was that they were not functional on mobile devices. More people are using the internet on their phones every day. Your website must work on phones just as well as it works on computers. People will only continue to use their phones…

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